INSIGHT
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News, updates, and inside takes from the Gratified team.
TikTok Hooks: Your Mega-Guide
The secret to creating scroll-stopping TikToks isn’t about mastering some mysterious algorithm (although it might always feel that way!).
It’s about two things:
– Creating cracking content
– Nailing your opening line, the TikTok hook, to entice your viewers in to see your cracking content
How To Create Controversial Content On TikTok
Controversial content on TikTok doesn’t mean you need to prepare for an all-out brawl. It can be a much gentler approach, where you’re simply stating an opinion that some will support and others will reject.
The Curse of Knowledge and TikTok
Ever had that moment where you’re watching a TikTok and thinking, “Wait, what? Did I miss something?” You’ve probably just witnessed a classic case of the Curse of Knowledge – a cognitive bias where creators assume their audience already knows what they do.
How To Get Out Of TikTok’s 200 View Jail
The biggest complaint we see from creators and brands trying to organically grow on TikTok is how impossible it is to get out of ‘200 view jail’.
TikTok Autumn Trend Report
As a reminder, trend reports coming directly from the platform itself (like this one!) are great signals towards what they’ve asked the algorithm to push, so if these trends fit with your personal brand and content style they’re great to take advantage of.
How Much Do Influencers Get Paid?
That age old question: how much do influencers get paid? The answer is multi-faceted and nuanced: when you pay an influencer you’re not only paying for their content, but for their years of effort they’ve exerted to grow their audience and – as their name suggests – hone their influence.
What’s It Like To Have a TikTok Strategy Created by a Professional?
We recently worked with the brilliant OG YouTuber Hannah Witton, coaching her through the adaption of her long-form content expertise to suit TikTok, and creating a strategy that would suit her 24/25 business objectives.
TikTok Publishes Guide to TikTok Selling for Brands
TikTok have noticeably started pushing TikTok Shop more heavily in the west, going hard on recruitment and offering incentives for both businesses and creators who use their shopping functionality. So if you’re interested in trying out TikTok Shop, this guide is for you.
What’s the line between Copyright Infringement and idea stealing?
It’s fair to say that EVERYONE gets inspiration for content creation from other creators. But can you use the law to protect your ‘vibe’ and aesthetic?
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