How do you grow on LinkedIn? We know for content growth on LinkedIn the photos and visuals are key. And pssst… cross-platform content is our specialty. You might think you can’t re-purpose TikTok content to LinkedIn but that’s a myth, and we’ll tell you how.
Here we’ve broken down the 3 visual formats that are killing it when it comes to growth content on LinkedIn right now: why they work, when to use them, and how to create them yourself.
Let’s go!!
1. Cheatsheets/Infographics 📚
Why Cheatsheets Work So Well:
- Cheatsheets are my favourite kind of growth content for LinkedIn – they’re super easy to bookmark and refer back to later.
- Highly shareable.
- Packed with value – people love quick hacks that get them to their goals faster.
When to Use Cheatsheets:
- When you’ve got info that can be broken down into bite-sized, actionable steps.
- On topics that people will want to reference often, like industry guidelines, step-by-steps, or best practices.
How to Make Cheatsheets:
- Canva is your best friend!. They have tons of free templates that you can easily customise.
- Sketch out your Cheatsheet by hand first, before translating it into a digital format.
Pro Tips:
- Keep it short and sweet. Your cheatsheet should be skimmable and straight to the point.
- Use bullet points, clear headings, and numbered lists to keep things organised.
- Add icons, colours, and diagrams to make your cheatsheet visually appealing.
2. Carousels 🎠
Why Carousels Work So Well:
- They’re interactive and keep people on your post longer as they swipe through.
- They’re also more engaging than a wall of text – less intimidating, more digestible.
- As well as being perfect for showing off visual examples or breaking down complex ideas into easy-to-follow steps.
When to Use Carousels:
- To guide your audience through a step-by-step process or workflow.
- For storytelling, where each slide builds on the last.
- To break down tips, tricks, or hacks into bite-sized nuggets – this content will see your LinkedIn growth in no time.
How to Make Carousels:
- Canva has ready-to-use carousel templates, or you can create your own from scratch.
Pro Tips:
- Write your content first, then split it into sections- one idea per slide.
- Keep the design consistent across all slides: same font, colours, and layout.
- Use high-quality images or custom graphics to illustrate your points, and make sure your text is big enough to read on mobile.
Uploading Carousels to LinkedIn:
- Here’s the trick: export your carousel as a PDF, then upload it as a ‘document’ on LinkedIn (not an image)- this is best when it comes to growth content on LinkedIn.
3. Memes 😂
Why Memes Work So Well:
- LinkedIn may be a B2B platform, but at the end of the day, it’s humans connecting with other humans. And nothing prompts content growth on LinkedIn like laughter!
- Memes bring a bit of humour and relatability to your content, making you and your brand more approachable.
- They’re easy to consume and highly shareable, helping you reach a broader audience.
When to Use Memes:
- To highlight common frustrations or quirks in your industry.
- During trending events or viral moments (above is one I recently created for the Demure trend).
- Use sparingly though—they’re great for reach, but might not always attract the highest quality followers.
How to Make Memes:
- Imgflip is a great resource with loads of templates you can use.
- You can also repost memes you’ve seen—just make sure to credit the original creator!
Pro Tips:
- Keep your memes timely and relevant to maximise their impact.
- Make sure the humour is appropriate for your audience (think – would Hawk Tua be entirely appropriate here?! 🤪) and aligns with your brand.
Final Thoughts 🎯
We know we know we know – LinkedIn is the most cringey platform at all, and it’s even harder to admit you want to seek growth content for LinkedIn. But making it a bit fun with imagery (and – gulp – video!) can really help to communicate your personal brand and tone of voice. Give it a go!! Or even better, drop us a line so we can advise you on your own growth content.
