The secret to creating scroll-stopping TikToks isn’t about mastering some mysterious algorithm (although it might always feel that way!).
It’s about two things:
– Creating cracking content
– Nailing your opening line, the TikTok hook, to entice your viewers in to see your cracking content
Controversial content on TikTok doesn’t mean you need to prepare for an all-out brawl. It can be a much gentler approach, where you’re simply stating an opinion that some will support and others will reject.
Ever had that moment where you’re watching a TikTok and thinking, “Wait, what? Did I miss something?” You’ve probably just witnessed a classic case of the Curse of Knowledge – a cognitive bias where creators assume their audience already knows what they do.
I recently found this creator who’s in the process of BLOWING UP and I wanted to share why I think that is.
TikTok has heavily invested in their search technology and their incredible functionality means they’re more and more positioned as a ‘discovery engine’. They’ve even overtaken Google in volume when it comes to search terms in particular areas, such as travel, beauty, and fashion, so it’s super important your SEO is on-point.
