INSIGHT

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News, updates, and inside takes from the Gratified team.

 

 

TikTok Hooks
TikTok Content
Alice

TikTok Hooks: Your Mega-Guide

The secret to creating scroll-stopping TikToks isn’t about mastering some mysterious algorithm (although it might always feel that way!).

It’s about two things:

– Creating cracking content
– Nailing your opening line, the TikTok hook, to entice your viewers in to see your cracking content

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The Curse of Knowledge tiktok
TikTok Content
Alice

The Curse of Knowledge and TikTok

Ever had that moment where you’re watching a TikTok and thinking, “Wait, what? Did I miss something?” You’ve probably just witnessed a classic case of the Curse of Knowledge – a cognitive bias where creators assume their audience already knows what they do.

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tiktok autumn trend report
TikTok Content
Alice

TikTok Autumn Trend Report

As a reminder, trend reports coming directly from the platform itself (like this one!) are great signals towards what they’ve asked the algorithm to push, so if these trends fit with your personal brand and content style they’re great to take advantage of.

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Platform Updates
Alice

TikTok Publishes Guide to TikTok Selling for Brands

TikTok have noticeably started pushing TikTok Shop more heavily in the west, going hard on recruitment and offering incentives for both businesses and creators who use their shopping functionality. So if you’re interested in trying out TikTok Shop, this guide is for you.

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TikTok Content
Alice

How To Create Educational Content For TikTok

We know that educational content is one of the best ways you can provide true value on TikTok: and what does value get us? VIEWS! Educational content is a shortcut to build authority, engage with your audience, and provide that all-important value that keeps people coming back.

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Gratified: tiktok content and influencer marketing

 

 

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