When niche content really is brilliant content…
I recently found this creator who’s in the process of BLOWING UP and I wanted to share why I think that is.
Fayeonthefleet is a lorry driver, and I came across her a couple of days ago after watching an 11 min 30 (!!!) video of her carrying out a particularly tricky delivery in her lorry.
The vid was at a massive 2m views when I saw it, and I made notes because of just how good it was (you can see it below). It was such an emotional journey of her getting lost, reversing round difficult spots, knocking a wall over, and finally a couple of friendly farm residents helping her back into where she needed to go. I was invested.
Why I think she’s growing so quickly (by 28k followers in the last month):
- She’s normal and warm, and this comes across in spades
- Relateability: YES her parking involves a ~20 tonne lorry, but who hasn’t had moments of crying when they’re trying to parallel park/get into a tight multi-story?! I related SO much to her struggling to get around the corner in her lorry (my first and only car crash which took the back wing off my ford Ka age 17 was a tight corner in a car park 🤣). Her skill is wild!
- The emotions – oh the emotions – she shows them so candidly and you experience them alongside her
- Storytelling: there are no gimmicks, no smooth voiceovers, she tells her stories through her internal monologue and talking to cam – it’s genius
- The Peek Behind The Curtain: we’re fascinated by worlds we know little about, and Faye gives us uncensored access to hers.
@fayeonthefleet FYI *I DONT WORK FOR AFI. Im a cover driver *Actual representation of a day in a life as a lorry driver in this game, the stresses we carry and deal with as well as remain calm and vigilant is a skill in itself! It takes a special mind set to overcome these everyday challenges! #fyp #viral #trending #lorrylife #dayinthelife #femaledriver #femaletrucker #lowloader #lowloaderdriver #hgvdriver #girlinatruck #blondetrucker #poweredaccess #ipaf #ipafdriver #driver #hgv #44tonnearmy #44t #class1 #class2 #skills #unfortunate #suchaslife #farm #genie #jlg #skyjack #daf #truckshow #mothertrucker #halifax #135 ♬ original sound – FayeOnTheFleet
Have you come across Faye yet? I’m SUCH a fan, and because of her I’ll now ALWAYS give way to lorry drivers!! 🚚