Born from creativity. Driven by data. Trusted by many.
Gratified. took root in 1999, when our founder Alice learned the art of HTML from a library book, and discovered the magic of enabling online connection (via clunky web design, a scanner, and a bootlegged copy of Paint Shop Pro).
Working within social media and influencer marketing since 2005, our “iconic” (thanks, CORQ.) and award-winning founder is now one of the industry’s formative veterans.
Since then, we’ve been shaping the digital landscape with smart strategy, creative content, and really really good relationships.
We're Different
No really, we are.
In a sea of agencies we stand out by delivering not just strategic content, but transformative initiatives that connects brands with their audiences in authentic, impactful ways.
Gratified is a TikTok strategy and influencer agency that lives and breathes creative content. Our employees’ accounts reach 1m+ views monthly, and our clients’ 7m+. We don’t just work on social, we exist on social, and our extra-curricular joy for impactful content is evident in everything we do.
As a distributed and flexible team we offer market-leading, nimble, real-world TikTok content and influencer strategies and campaign execution – without the hefty agency price tag.
Our Values:
We believe in keeping things clear and straightforward. Whether it’s our pricing, our processes, or our performance, we ensure you’re always in the loop. We build trust by being open, honest, and dedicated to delivering what we promise, every time
For us, staying ahead of the curve is non-negotiable. We’re constantly exploring and innovating to keep our our work fresh, impactful, and of the highest quality. Innovation isn’t just a buzzword for us – it’s the driving force behind everything we do.
We’ve never met a problem we didn’t love. No matter how complex or unconventional your needs, we approach every project with a can-do attitude. There’s no problem without a solution, and we’ll work tirelessly to land on it.
Great things come from collaboration. We see our clients as partners, and we thrive on each and every exchange. Collaboration is at the core of our process, ensuring our final product is something we’re all proud of – and that truly resonates.
Your Team:
We’re the best of the best: the team at Gratified. brings a combined 30 years of strategy and content experience to the digital plate.
A geriatric in digital terms, Gratified. Founder Alice has clocked up two decades working in social. She was instrumental in leading pre-2010 influencer and digital marketing efforts for industry giant Vice Media, helping them achieve a valuation of $5.7 bn, and has crafted more recent award-winning strategies for brands including IKEA, Diageo, Penguin Random House, and L'Oréal.
Before launching Gratified. Alice spent time on the leadership teams of agencies such as Ogilvy, Billion Dollar Boy, and Influencer.
Alice has also experienced life as a content creator, writing a book, The Back-Up Plan (published by Harper Collins), and hosting an Etsy-sponsored podcast of the same name.
Ex-Management Consultant Chiara brings a unique blend of commercial and data skills to the Gratified team, combining her sharp Consulting background with keen insight into digital dynamics and user behaviour.
She's a pro at merging the precision of data analytics with an unsurpassed creative intuition to develop strategies that enable brands and creators to excel. There's nothing Chiara doesn't know about successful TikTok content, and her algorithmic instincts are second-to-none.
It's not just theory for Chiara – she's lived it. Her own TikTok channel has seen impressive growth over the last year, and she loves nothing more than to help others achieve similar success.
Content Partner Kate transitioned from teaching Art and Design to social strategy and content creation three years ago.
Her background in education enables her to uniquely inspire others through authentic storytelling and proven effectiveness, and her encyclopaedic knowledge in the psychology of content formats is an asset to any brand.
A popular content creator in her own right, Kate has an unrivalled knack to turn any brief into impactful results.
Her work in the UGC sector since its launch is proof in itself - you won't find a more encompassing knowledge of ad frameworks (and insane results!).
Dan brings a wealth of experience and a dynamic skillset to Gratified. With a background as a seasoned management consultant and sales operations specialist, Dan has honed a unique blend of analytical prowess, creative flair, and empathetic understanding.
A natural problem solver, Dan has a proven track record of transforming ideas into actionable strategies, driving growth and success for clients.
He revolutionises the Professional Service approach to social media, specifically leveraging TikTok as a low-cost, high-ROI tool for recruitment, lead generation, and awareness strategies.
