Influencer Marketing Drives Authentic Impact
Authenticity is the currency of influence. At Gratified. we’ve been at the forefront of influencer marketing since its inception in 2008, long before it became marketing’s buzzword.
We know how to craft campaigns that resonate, amplify your brand’s voice, and create genuine connections with your target audience – at scale.
Our Process
When it comes to influencer marketing, one size doesn’t fit all. That’s why we tailor every campaign to your specific needs, working with creators who not only resonate with your brand values, reach your target audience but also inspire action.
Here’s what sets our approach apart →
Experience & Expertise: With over a decade of hands-on experience, we’ve seen the evolution of influencer marketing and have led the charge in defining its best practices. Our award-winning campaigns have set benchmarks in the industry, proving that we know what it takes to succeed.
End-to-End Campaign Management: From ideation to execution, we handle every aspect of your influencer marketing campaign. We work closely with creators to develop content that aligns with your brand’s objectives while ensuring optimal CPM and CPE. Our process is both art and science, blending creative flair with data-driven precision.
Cultural Relevance & Resonance: Staying ahead of trends is in our DNA. With our fingers on the cultural pulse, we craft campaigns that resonate deeply with your audience, ensuring your brand is not only seen but also remembered. We don’t just follow trends; we help set them.
We’ve perfected a process that combines creativity, strategy, and data to deliver influencer marketing campaigns that make a real impact.
Here’s how we do it:
Strategy
✓ Objective & KPI Setting: We begin by defining clear objectives and KPIs to measure success. Whether your goal is brand awareness, engagement, or conversions, we set targets that align with your broader business goals.
✓ CPM/CPE/ROI: We establish CPM, CPE, and ROI targets that guide our campaign strategy, ensuring every pound spent drives maximum value.
✓ Insight Roundup & Research: We dive deep into research, gathering insights on your brand, audience, and competitors. This informs every decision we make, ensuring your campaign is grounded in data.
✓ Demographic Targeting: We pinpoint the exact demographics that matter most to your brand, tailoring our influencer selection and content strategy to reach and engage these key groups.
✓ Strategy Definition: With all the research and insights in hand, we craft a detailed strategy that outlines the roadmap to achieving your campaign objectives.
Creative
☆ Creative Concepts: Our creative team develops innovative concepts that capture the essence of your brand and resonate with your target audience. We ensure that every piece of content is not just creative but also strategically aligned with your goals.
☆ Brand Creative Alignment: We work closely with you to ensure that the creative direction is perfectly aligned with your brand’s voice, values, and visual identity. Consistency is key to building brand recognition and trust.
☆ Tone of Voice: Every piece of content reflects your brand’s unique tone of voice, ensuring that your message is delivered authentically and resonates with your audience.
☆ Moodboards & Brief Creation: Before any content is produced, we create detailed moodboards and briefs that guide the creative process. This ensures that everyone – from the creators to your internal team is on the same page.
Creators
❤︎ Creator Sourcing: We have access to a wide network of creators across various industries and niches. We handpick the best influencers who not only match your brand but also have a proven track record of engaging their audience.
❤︎ Fee Negotiation: Our team handles all negotiations to ensure you get the best value for your investment. We manage the entire process, so you don’t have to worry about the details.
❤︎ Contracting: We handle all contracting and legalities, ensuring that every collaboration is clearly defined and agreed upon by all parties. This protects both your brand and the creators.
❤︎ Briefing: We provide comprehensive briefs to the creators, ensuring they understand your brand, objectives, and the specifics of the campaign. This ensures that the content produced is on-brand and meets your expectations.
Execution
✿ Coordinated Big Message Impact: We plan and coordinate the release of content to maximise impact. Whether it’s a single powerful message or a series of posts, we ensure that the timing and execution are flawless.
✿ Live Sentiment Tracking & Response: Once a campaign is live we monitor audience sentiment in real time. This allows us to make quick adjustments if necessary, ensuring that the campaign continues to resonate positively with your audience.
✿ Paid Media: To amplify the reach of the campaign, we can integrate paid media strategies that enhance the visibility of influencer content, driving even greater engagement and ROI.
Reporting
☞ Reporting on KPIs: After the campaign, we provide detailed reports that break down performance against the KPIs we set at the start. This includes insights into engagement, reach, conversions, and more.
☞ CPM/CPE: We analyse the cost-per-thousand impressions (CPM) and cost-per-engagement (CPE) to ensure that the campaign delivered value and met financial targets.
☞ Successes & Learnings: Every campaign is an opportunity to learn. We identify what worked, what didn’t, and how we can improve future campaigns. This continuous improvement process is key to staying ahead in the ever-evolving world of influencer marketing.
Why Us?
The Best Creators, The Best Results ⋙
Creator-Led: We believe that the best campaigns are those led by creators. They know their audience better than anyone, and we trust them to deliver content that resonates deeply and drives action. No rigid briefs—just creative freedom within a strategic framework.
Data-Backed: Every decision we make is grounded in data. From selecting influencers to crafting content, we use insights to guide our strategy and ensure that every move is the right one.
Rooted in Insight: The digital landscape is ever-changing, and we pride ourselves on staying ahead of the curve. By continuously monitoring trends, culture, and algorithms, we ensure that your campaigns are always relevant and impactful.
Best of the Best: We don’t settle for good—we aim for exceptional. Our extensive network of influencers spans industries and niches, ensuring that you’re not only getting results but also market-leading creativity.
