Controversial content on TikTok doesn’t mean you need to prepare for an all-out brawl. It can be a much gentler approach, where you’re simply stating an opinion that some will support and others will reject.
Ever had that moment where you’re watching a TikTok and thinking, “Wait, what? Did I miss something?” You’ve probably just witnessed a classic case of the Curse of Knowledge – a cognitive bias where creators assume their audience already knows what they do.
The biggest complaint we see from creators and brands trying to organically grow on TikTok is how impossible it is to get out of ‘200 view jail’.
As a reminder, trend reports coming directly from the platform itself (like this one!) are great signals towards what they’ve asked the algorithm to push, so if these trends fit with your personal brand and content style they’re great to take advantage of.
That age old question: how much do influencers get paid? The answer is multi-faceted and nuanced: when you pay an influencer you’re not only paying for their content, but for their years of effort they’ve exerted to grow their audience and – as their name suggests – hone their influence.
We recently worked with the brilliant OG YouTuber Hannah Witton, coaching her through the adaption of her long-form content expertise to suit TikTok, and creating a strategy that would suit her 24/25 business objectives.
