Controversial content on TikTok doesn’t mean you need to prepare for an all-out brawl. It can be a much gentler approach, where you’re simply stating an opinion that some will support and others will reject.
Ever had that moment where you’re watching a TikTok and thinking, “Wait, what? Did I miss something?” You’ve probably just witnessed a classic case of the Curse of Knowledge – a cognitive bias where creators assume their audience already knows what they do.
As a reminder, trend reports coming directly from the platform itself (like this one!) are great signals towards what they’ve asked the algorithm to push, so if these trends fit with your personal brand and content style they’re great to take advantage of.
TikTok has heavily invested in their search technology and their incredible functionality means they’re more and more positioned as a ‘discovery engine’. They’ve even overtaken Google in volume when it comes to search terms in particular areas, such as travel, beauty, and fashion, so it’s super important your SEO is on-point.
We know that educational content is one of the best ways you can provide true value on TikTok: and what does value get us? VIEWS! Educational content is a shortcut to build authority, engage with your audience, and provide that all-important value that keeps people coming back.
