Crazy stats: the Chinese version of TikTok has generated around $375 billion in in-app sales in 2023, which is expected to rise significantly this year.

That’s a LOT of spending.

TikTok have noticeably started pushing TikTok Shop UK and more heavily in the west, going hard on recruitment and offering incentives for both businesses and creators who use their shopping functionality.

So if you’re interested in trying out TikTok Shop UK, this guide is for you.

TikTok just published a new 94-page guide on how to set-up and utilise TikTok Shops, which covers all aspects of building a retail presence in the app.

It’s a massive 94 pages, so here’s a summary of the main points within:

• Policies check – they’re big on compliance, and their first check is to ensure you are too.

• Account set-up and returns/refund processes.

• Making the most of your sales opportunities in the app, including live-stream selling and partnering with creators.

There are also in-depth explainers on analytics, affiliate programs, and more, providing a complete overview of your various TikTok Shop options.