It’s time to dust off your Pumpkin Spiced Latte, light a candle, and stick Gilmore Girls on the TV… it’s TikTok’s Autumn Trend Report.
Coming up we’ve got:
🍂 Autumn Aesthetic:
It’s time for falling leaves and cosy cardigans to bring in the Autumn season. On TikTok, we’re seeing an outdoorsy core start to emerge, introducing the Pacific Northwest aesthetic or #PNW – which has already generated over 2 millions posts on TikTok. Inspired by film and TV series such as Twin Peaks and Twilight, Pacific Northwest all about the rain, fog and forests you come across on the North West Coast of the US. For fashion, think Patagonia fleeces, Birkenstocks, flannel shirts and hiking shoes – the TikTok Autumn Trend Report is telling us it’s time to get cosy!
🇬🇧 British Core (is this our time to shine?!):
The world was taken over by the return of #Britpop after the long-awaited #Oasis reunion, so it’s no surprise this 90s aesthetic is on the rise. #Britishcore embraces everything, from cult UK style, to local history. And it’s not just a growing trend we’re seeing in the UK. Across the pond, they also embracing the Best of British, including filming humorous content of themselves seeing key British landmarks for the first time and even iconic US band The Killers playing Mr Brightside straight after England winning a game at the Euros.
🍍Filipino Feasts:
We’ve seen a growing interest in #FilipinoFood, currently ranking ninth out of the top ten international cuisines for TikTok users in the UK, and now it’s rising in the TikTok Autumn Trend Report. Creators such as @perezfamily181 and @itspatherb have been shining a light on this delicious cuisine, from sharing popular recipes such as chicken inasal to testing out the best Filipino food and drink destinations. With Filipino restaurants expanding across the UK this year, we’re predicting #FilipinoFood is on the rise.
🎧 Home Comforts:
The days are starting to get shorter and with summer coming to an end, the TikTok community is preparing by making the most of the great indoors. Enter #cozygaming, which relates to video games designed to be relaxing and meditative that make players feel comfortable and safe. Including games like Animal Crossing and Stardew Valley, they feature activities like farming and gathering, with cute characters, pastel colors, and cheerful music – count us in! Creators are sharing how they’re upgrading their home office and ensuring that they have a good place to study, which has seen a new trend emerge: desk scaping – the art of creating aesthetic home working spaces that serve a purpose.
📚 #BookTok
This year continues to be a huge one for books lovers on the platform, so it’s a stalwart on the TikTok Autumn Trend Report. Authors Lisa Jewell and Talia Hibbert have continued to dominate bookshelves after winning big at the TikTok Book Awards in July. Holly Jackson and Alice Oseman have also taken off on TikTok with their books being adapted to the small screen; A Good Girls Guide to Murder was adapted by the BBC in July, while the next series of Heartstopper will land in October. Romance keeps its crown as the biggest #BookTok genre, and we’re seeing a growing number of more niche sub-genres within the category.
📀 #Happyhardcore
Originally born out of the 90s hardcore rave and tech scenes, #happyhardcore is making a comeback. Characterised by up tempo tracks and thumping beats, it provides a sure-fire dopamine hit to any avid fans. Leading the way in this genre is Hannah Laing, the self proclaimed ‘Queen of Doof’, the word she uses to describe her signature sound.
Need help implementing TikTok’s Autumn Trend Report into your content? Get in touch!
