Your Personal Brand Is More Than Just a Name.
Whether you’re an entrepreneur, a professional, or an emerging thought leader, building your personal brand through TikTok can skyrocket your visibility, grow your influence, and create lasting connections.
At Gratified., we specialise in using TikTok as a powerful platform to help you stand out, establish authority, and build a loyal following.
Why TikTok?
Visibility. Authority. Connection.
TikTok isn’t just for trends – it’s a rapidly growing platform for thought leaders, business professionals, and entrepreneurs looking to build influence. It’s a space where authentic, engaging content can resonate with millions, and where you can establish yourself as the go-to expert in your field.
- Organic Reach: TikTok’s algorithm is designed for discovery. Unlike other platforms, TikTok makes it easy for your content to reach thousands – if not millions – organically.
- Storytelling Power: TikTok’s short-form video format is perfect for sharing your journey, insights, and knowledge in bite-sized, engaging ways that resonate deeply with your audience.
- Engagement and Growth: TikTok is built for interaction. Whether through viral videos, live sessions, or audience Q&As, the platform allows for immediate and meaningful engagement.
How We Build
Thought Leadership
From Cross-Platform Content to Community.
Building your personal brand isn’t just about visibility – it’s about building trust and authority. Our team implements a data-driven approach to help you craft Personal Brand content that connects, educates, and inspires, all through the lens of your shifting competitive landscape.
Using impactful content as your springboard to success, each Personal Brand Strategy is engineered for cross-platform utilisation: meaning you see the biggest impact in the most efficient way.
Here’s how we’ll take your personal brand to the next level:
- Personal Brand Articulation: We start by helping you clearly define your brand. Who are you, and what makes your expertise unique? Together, we’ll craft your mission, vision, and brand story – everything from your elevator pitch to your content pillars.
- Competitive Landscape Audit: We’ll take a deep dive into your industry, analyse your competitors, and find gaps in the market that you can fill with high-impact content.
- Winning Content Strategy: Through a TikTok-first approach, we’ll create engaging and educational content that highlights your expertise. Every video will position you as a trusted thought leader, from tips and insights to personal stories.
How It Works ⤵
We offer several key services to help you establish your personal brand and thought leadership on TikTok and beyond:
1. Personal Brand & Positioning
We work with you to develop a concise, authentic personal brand that speaks directly to your target audience. We’ll help you craft messaging that reflects your expertise while connecting with your audience on a deeper level.
What’s Included:
- Brand story development
- Tagline & elevator pitch creation
- Messaging frameworks to communicate your expertise and personality
2. Full-Funnel Content Strategy
We don’t just create content – we develop a full content strategy that takes your audience from awareness to conversion. TikTok will be your main platform for building thought leadership, with every piece of content designed to educate, inspire, and engage.
What’s Included:
- Weekly content creation plan – concepts, outlines, and scripts
- Cross-platform repurposing
- Monthly content calendar tailored to your brand goals and objectives
3. Audience Engagement & Growth
Building a brand means building a community. We focus on creating interactive content that fosters two-way conversations, positioning you as the thought leader in your field of expertise.
What’s Included:
- Audience engagement strategies
- Growth tactics for TikTok and cross-platform communities
- Real-time engagement through live sessions and interactive content
4. Data-Driven Adjustments
We regularly track your performance using data and analytics, adjusting your content strategy as we go. We’ll provide rolling updates and KPI reports to ensure your content continues to resonate and your audience keeps growing.
What’s Included:
- Monthly analytics reports
- Regular strategy adjustments based on data
- Ongoing optimisation for better engagement and growth
↠ Our Results
@QuiteFunnyForAnOnlyChild
We first worked with Freddie in a 1:1 session when he started his TikTok account and his follower count was 20. He found our advice so effective that he came back and booked in for a full strategy with us, and we spent 8 brilliant weeks working together. We ended our 8 weeks with audience growth of over 9,000, a massive 7m views, 1m likes, a negotiation of his first brand deal, and an Instagram re-post from James Corden himself.
» Uplift in audience of 44900% (20 to 9,000)
» 7m views in 8 weeks
» 1m likes in 8 weeks
» Engagement rate growth of 7.5%
» 1 Instagram re-post from James Corden
Freddie says:
“I wouldn’t have stuck with it for this long without you guys, and I certainly wouldn’t have had the views and engagement. Having fresh eyes and smart heads looking at my content every week has been totally invaluable.”
@HannahWitton
OG YouTuber Hannah Witton came to us after stepping back from intense long-form content creation. She wanted to learn about how she could pivot her experience and expertise as she entered into the next stage of her creator business’s growth, and explore the audiences she could attract on TikTok. During our 8 weeks together we grew her audience by nearly 25%, and her average views went up by almost 100%. We also grew her likes by 20k – an increase of 98.6%.
Our work with Hannah was covered by CORQ. as well as in this YouTube video she filmed during the entire process.
» Uplift in audience of 24.5%
» 2% growth of ER
» Average video view growth of 98.6%
» Growth in likes of 89%
“Since working with Gratified my average views on TikTok have gone up… my engagement rate has also increased. We really made the breakthrough! Short form is way less scary to me now”
Why Us
After 6 weeks working together, on average our clients see...
42% Increase
Average TikTok Views
2.8% Increase
Engagement Rate
29% Increase
In Followers
