INSIGHT

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News, updates, and inside takes from the Gratified team.

 

 

Platform Updates
Alice

TikTok Publishes Guide to TikTok Selling for Brands

TikTok have noticeably started pushing TikTok Shop more heavily in the west, going hard on recruitment and offering incentives for both businesses and creators who use their shopping functionality. So if you’re interested in trying out TikTok Shop, this guide is for you.

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Creator Industry
Alice

Protect Yourself Against a Social Media Cancellation

Content creation goes hand-in-hand with the public eye: with every post or video there’s a potential for virality, fame – and criticism. Whether it’s an ill-timed comment, a misunderstanding, or something from your past resurfacing, there’s always going to be the possibility of a social media cancellation or PR crisis.

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Personal Brand
Alice

Why You Should Start an Email Newsletter

TikTok is an amazing platform for building your audience, growing a community, and sharing your unique voice and expertise. However, relying solely on social media for your connection with followers can be risky. 

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TikTok Content
Alice

A Guide To TikTok SEO

TikTok has heavily invested in their search technology and their incredible functionality means they’re more and more positioned as a ‘discovery engine’. They’ve even overtaken Google in volume when it comes to search terms in particular areas, such as travel, beauty, and fashion, so it’s super important your SEO is on-point.

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Gratified: tiktok content and influencer marketing

 

 

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